Major Announcement: New Logo and New Website!

Since 2004, we at Eureka Crystal Beads, a Rhode Island based company, have been committed to providing customers with not only the highest quality beading supplies, but the best customer experience available. We have worked hard to provide an exceptional shopping experience from our easy to search website design to our no nonsense and completely secure ordering to exhibiting in person at bead expos throughout the country. We pride ourselves on being at the forefront of the industry, constantly searching out the most unique and interesting products, techniques, methods and designers. We are a  CREATE YOUR STYLE partner with Swarovski,  participate in the Swarovski annual event in Tucson,  and we work closely with an elite group of designers called  Swarovski  Ambassadors.  Our customers come from all over the world and represent  all levels of beaders,  from hobbyists to world class professionals.

We strongly believe that beading is an art and a craft and as such it is a hands-on experience so we continue to do upwards of 30 bead shows per year to get the chance to speak with customers in person, introduce the latest arrivals and get feedback about our products. Nothing compares to having the opportunity to see and feel our beads, discover new favorites or have the chance to pick up a limited edition color or shape that won’t make it to our online store because we have some in such small quantities. It is in this collaborative spirit that we work with many different designers to create our exclusive make it yourself kits, devise new and interesting workshops and promote interaction and exchange between designers, beading enthusiasts, bead manufacturers and vendors.

These past several years have flown by, and we are excited about recommitting to those goals we set ourselves at the very outset. Our new logo, a crown, is an expression of these ideals and returns us to the heart of what drove us to found this business in the first place. The inspiration for our company name comes from the ancient story of Archimedes. When asked to determine if the king’s new crown was indeed pure gold, Archimedes discovered that by submerging an irregular shaped object in water, one could determine its volume and then calculate its density. So excited by this insight, he is said to have leaped out of his bathtub and run down the streets of Syracuse, shouting “Eureka!” – a Greek word meaning “I’ve found it!.” This flash of insight, this moment of discovery, this was the driving force behind Eureka Crystal Beads, our goal to elicit those kinds of reactions from beaders and designers as they discover the perfect color or shape or become inspired by our products to create amazing wearable artwork. We invite you to explore our new website or join us at a bead expo near you and take part in this marvelous process of discovery!

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One response to “Major Announcement: New Logo and New Website!

  1. Wow! I love your new website. You guys are great! Good luck with everything!

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